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About Us

CuddleBug’s Conception
CuddleBug's company philosophy is rather unusual in today's baby marketplace. The age old idea that high quality products must be expensive, is a concept the founder of CuddleBug questioned from a young age. As his two sisters gave birth to their first children, John was shocked to discover the absurdly high prices for baby carriers, muslin swaddles, and other accessories necessary for new mothers. Living in China for years gave John a unique understanding of the actual costs of these items, and he couldn’t understand why retail prices were 4-10 times the cost of what they should be.
Our Famous Baby Wraps and Muslin Swaddles
A good friend of John’s owned a factory, and together they bought the absolute best materials, hired the most detail oriented workers, and created a line of baby wraps and cotton baby swaddles higher in quality than the leading brands. Throwing aside the traditional business model, CuddleBug decided to sell online ONLY. As the manufacturer, distributor, and retailer, CuddleBug baby wraps, cotton swaddles, nursing covers, and other products are not subject to huge price increases on every step of the traditional supply chain. With company costs kept extremely low by avoiding traditional expenditures, CuddleBug passes on every cent of savings to the consumer.
Baby Swaddles and Baby Carriers you Can Trust
CuddleBug understands the need for safe, adorable, ultra-high quality products, which are still easily affordable on a family budget. Extreme value for money is our mantra, and CuddleBug is so sure of its quality, it offers a Lifetime Guarantee on all products. At a 20-50% price discount to other leading brands, it’s no wonder CuddleBug is one of the fastest growing baby companies in the world.

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